Big Data, Big Dupe

A little book about a big bunch of nonsense

Voorzijde
11,95
Levertijd: 5 werkdagen
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Bestel
ISBN: 9781938377105
Uitgever: Analytics Press
Verschijningsvorm: Paperback
Auteur: Stephen Few
Druk: 1
Pagina's: 96
Taal: Engels
Verschijningsjaar: 2018

Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope.

While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real.

It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.