The Case Study Handbook

A Student's Guide

Voorzijde
25,95
Levertijd: 5 werkdagen
+
Bestel
ISBN: 9781633696150
Uitgever: Harvard Business Review Press
Verschijningsvorm: Paperback
Auteur: William Ellet
Druk: 1
Pagina's: 304
Taal: Engels
Verschijningsjaar: 2020
NUR: Management algemeen

The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming.

In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.

Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class.

Any current or prospective MBA or executive education student needs this guide.