Digital Luxury

Transforming Brands and Consumer Experiences

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Bestel
ISBN: 9781526458940
Uitgever: SAGE
Verschijningsvorm: Paperback
Auteur: Wided Batat
Pagina's: 280
Taal: Engels
Verschijningsjaar: 2019
NUR: Economie en bedrijf algemeen

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.