Grewal, D: Retail Marketing Management

The 5 Es of Retailing

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Bestel
ISBN: 9781526446848
Uitgever: SAGE
Verschijningsvorm: Hardcover
Auteur: Grewal
Druk: 1
Pagina's: 200
Taal: Nederlands
Verschijningsjaar: 2019
NUR: Marketing

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.