The Psychology of Attitudes and Attitude Change

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ISBN: 9781526425843
Uitgever: SAGE
Verschijningsvorm: Paperback
Auteur: Gregory R. Maio Geoffrey Haddock Bas Verplanken
Pagina's: 400
Taal: Engels
Verschijningsjaar: 2018
NUR: Psychologie algemeen

A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.