Understanding Public Relations

Theory, Culture and Society

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ISBN: 9781473913103
Uitgever: SAGE
Verschijningsvorm: Paperback
Auteur: Lee Edwards
Pagina's: 288
Taal: Engels
Verschijningsjaar: 2018
NUR: Politicologie

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.