Business Research Methods / 3rd edition

Voorzijde
67,95
Levertijd: 5 werkdagen
+
Bestel
ISBN: 9781473791343
Uitgever: Cengage Learning
Verschijningsvorm: Paperback
Auteur: Christina Quinlan Barry Babin Jon Carr Mitch Griffin William Zikmund
Druk: 3
Pagina's: 432
Taal: Engels
Verschijningsjaar: 2024
Vervanger van: 9781473760356
NUR: Economie en bedrijf algemeen

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.