HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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ISBN: 9781422189887
Uitgever: Harvard Business Review Press
Verschijningsvorm: Paperback
Auteur: Harvard Business Review Clayton M. Christensen Theodore Levitt Fred Reichheld
Pagina's: 224
Taal: Engels
Verschijningsjaar: 2024
NUR: Economie en bedrijf algemeen

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.