Words That Work

It's Not What You Say, It's What People Hear

Voorzijde
21,75
Levertijd: 5 werkdagen
+
Bestel
ISBN: 9781401309299
Uitgever: Hyperion
Verschijningsvorm: Paperback
Auteur: Frank Luntz
Relevante opleidingen: International Public Policy and Leadership
Pagina's: 320
Taal: Engels
Verschijningsjaar: 2008
Voorgeschreven bij o.a.: Haagse Hogeschool (HHS)

A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Reprint. 60,000 first printing.