Innovation and Entrepreneurship / 4th edition

Voorzijde
64,95
Levertijd: 6 werkdagen
+
Bestel
ISBN: 9781394219704
Uitgever: Wiley
Verschijningsvorm: Paperback
Auteur: John R. Bessant Joe Tidd
Druk: 4
Pagina's: 624
Taal: Engels
Verschijningsjaar: 2024
Vervanger van: 9781118993095
NUR: Economie en bedrijf algemeen

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship. Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.