Modern Principles of Microeconomics

Modern Principles means modern content and modern delivery.

Tyler Cowen and Alex Tabarrok communicate economic principles in a clear, captivating way. This has had demonstrable effect through their successful blog, The Marginal Revolution. They bring this expertise to their Modern Principles titles where they emphasise the power of incentives, in particular highlighting to students how economics helps us to understand what we do. This focus on incentives shows students how the decisions we make in the face of incentives in our everyday lives can be related to economics. They deliver modern content in their stand out style and reveal the ‘invisible hand’ of economics.