Selling and Sales Management / 12th Edition

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Bestel
ISBN: 9781292731407
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: David Jobber
Druk: 12
Taal: Engels
Verschijningsjaar: 2024
Vervanger van: 9781292205021
NUR: Educatieve uitgaven algemeen

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and examples, the new edition covers leading research into the use of technology, social media and artificial intelligence to enhance the selling process.