Hallmark features of this title
Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.
Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.
A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.
End-of-chapter Cases ask students to assess a situation, helping them to apply management concepts to real companies like Uber, Major League Baseball and Lululemon.
Skill exercises related to creativity, collaboration, building trust, interviewing, motivating others, and acquiring power show students how to apply what they’ve just learned to real roles.