Exploring Strategy - Text and Cases / 11th edition

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Exploring Strategy - Text and Cases / 11th edition

ISBN: 9781292145129
Uitgever: Pearson
Auteur: Gerry Johnson
Druk: 11
Pagina's: 797
Vervanger van: 9780273735496

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding.

Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.