Business Model You / 2nd edition

The all-new edition of the 4-color, global bestseller, Business Model You Many people dream of different careers or life paths, yet most lack a structured, practical way to reinvent themselves. The first edition of Business Model You pioneered a design-thinking approach to career reinvention. It used a single-page tool enabling readers to sketch a "personal business model" to reveal new, more satisfying career and life possibilities.

Published in 20 languages, the book has been used by hundreds of thousands of professionals and thousands of corporations, universities, and not for profit organizations worldwide. This long-awaited, heavily revised edition uses a beautiful 4-color highly visual interior page design, to unlock both logical and emotional understandings of the reader's career, then presents a path to changing the "what," "where," "why," or "how" of that career. Along the way, it introduces fresh tools and techniques including the Service Model Canvas, Outward Focus, Third Objects, the Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You.

The revised edition shows readers how to use tools and techniques with cases from more than 50 occupations in both commercial and not for profit sectors, all alphabetically indexed at the front of the book. If you long to replace career uncertainty and stagnation with career confidence, try innovating the most important business model of all: Business Model You.