Fundraising Principles and Practice / 2nd edition

In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.

Under the direction of two thought leaders from the Hartsook Centre for Sustainable Philanthropy, this outstanding group of contributors offers peerless depth of coverage and practical insight into their respective areas of expertise. Professionals and future practitioners alike gain single-source access to a thorough resource of knowledge and tools for making an organization's mission come true through donor funding. Take a look at the prevalent theories driving today's industry, what solidifies donor loyalty, the nuanced relationship between branding and fundraising, the psychological reasons behind why people give, and so much more. Every chapter is crafted to provide a memorable understanding of the covered material, complete with clear learning objectives, recommendations for further reading, illuminating case studies, summary self-test questions, and practical exercises. The multiplatform pedagogy goes beyond the page to the digital realm and expands the number of case studies and self-test questions, provides organized links to leading sources of sector information, and categorizes reading lists for each topic. After completing the step-by-step program inside this revitalized Second Edition, you can hit the ground running in the real world to:

Immediately take control of an organization's fundraising with an accurate audit, identification of goals, and a fully aligned plan for reaching them

Fortify the heart of any nonprofit by enhancing its case for support with a thorough updating to the latest conventions, applying refreshing techniques to sharpen its case, and designing it to inspire and motivate

Establish a system for continuous improvement with ongoing assessments, including best practices for benchmarking, ensuring accuracy, and new ways to appraise the return on fundraising investments

Fundraising is the engine of every nonprofit, and with Fundraising Principles and Practice, Second Edition, you can develop a supercharged system that makes success the expectation.