Global Strategy

A Market Creation Approach

161,00
Vandaag besteld,
morgen verzonden
Met 5% studentenkorting
voor 152,95 i
+
Bestel
ISBN: 9781071894187
Uitgever: SAGE
Verschijningsvorm: Paperback
Auteur: Sali Li Noman Ahmed Shaheer
Pagina's: 624
Taal: Engels
Verschijningsjaar: 2025
NUR: Economie en bedrijf algemeen

Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.