Applied Mass Communication Theory

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and professionally-focused courses -Greater focus on contemporary applied professional contexts than other theory and methods texts -Online resources consist of an instructor's manual with sample exercises, test questions, and a syllabus.