Business Analytics / 5th Edition

Descriptive - Predictive - Prescriptive

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ISBN: 9780357902202
Uitgever: Cengage Learning
Verschijningsvorm: Hardcover
Auteur: James Cochran Michael Fry Jeffrey Ohlmann Jeffrey Camm
Druk: 5
Pagina's: 900
Taal: Engels
Verschijningsjaar: 2023
Voorgeschreven bij o.a.: Hogeschool Utrecht
Vervanger van: 9780357131787
NUR: Economie en bedrijf algemeen

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant problems at all levels of difficulty let you apply what you've learned. Updates throughout this edition address topics beyond traditional quantitative concepts, such as data wrangling, data visualization and data mining, which are increasingly important in today's business environment.

MindTap and WebAssign online learning platforms are also available with an interactive eBook, algorithmic practice problems and Exploring Analytics visualizations to strengthen your understanding of key concepts.