Strategic Management: Concepts and Cases / 14th edition

Competitiveness and Globalization

Voorzijde
94,95
Levertijd: 5 werkdagen
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Bestel
ISBN: 9780357716762
Uitgever: Cengage Learning, Inc
Verschijningsvorm: Paperback
Auteur: Michael Hitt R. Duane Ireland Robert Hoskisson Jefrrey Harrison
Druk: 14
Pagina's: 600
Taal: Engels
Verschijningsjaar: 2023
NUR: Management algemeen

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market.

You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.