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Thoroughly updated but retaining its well-loved style, this seventh edition provides:* A brand new first chapter outlining what it means to carry out research, the responsibilities of the researcher, the research journey, and the 'intentional' and 'unintentional' roles of a researcher. * An extensive update to chapter nine on using social media in research, to include ethical considerations and how the researcher can use and reference information collected via these platforms and create collaborative connections. * An online review of the latest tools for collecting and analysing both quantitative and qualitative data gathered from social media sites, such as Survey Monkey and Google Forms.