Strategic Brand Managment

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Strategic Brand Managment

ISBN: 9780273779414
Uitgever: Pearson
Auteur: Kevin Lane Keller
Druk: 4
Pagina's: 592

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.