Service Management

Voorzijde
86,20
Levertijd: 4 werkdagen
+
Bestel
ISBN: 9780273732037
Uitgever: Pearson
Auteur: Bart Van Looy
Druk: 3
Relevante opleidingen: Facility Management
Voorgeschreven bij o.a.: Haagse Hogeschool (HHS)

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations.

The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students