Services Marketing

Integrating Customer Focus Across the Firm

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Nieuwe versie:

Services Marketing / 4th edition

Huidige versie niet beschikbaar:

Services Marketing

ISBN: 9780077169312
Uitgever: McGraw-Hill
Verschijningsvorm: Paperback
Auteur: Alan Wilson Valarie Zeithaml Mary Jo Bitner Dwayne Gremler
Druk: 3
Taal: Engels
Verschijningsjaar: 2016
Vervanger van: 9780077131715
NUR: Economie en bedrijf algemeen

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future.

Services Marketing

Integrating Customer Focus Across the Firm

Services Marketing / 4th edition

Services Marketing

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