Positioning: The Battle for Your Mind

The battle for your mind. How to be seen and heard in the overcrowded marketplace

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Bestel
ISBN: 9780071373586
Uitgever: McGraw-Hill
Verschijningsvorm: Paperback
Auteur: Al Ries Jack Trout
Druk: 1
Pagina's: 224
Taal: Engels
Verschijningsjaar: 2001
NUR: Economie en bedrijf algemeen

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.