The standard teaching text for Data and Society modules explaining to undergraduates, in different social-science disciplines, the Big Data Revolution in an accessible and critical way.

Our world is becoming ever more data-driven, transforming how business is conducted, governance enacted, and knowledge produced. Yet, the nature of data and the scope and implications of the changes taking place are not always clear. The Data Revolution is a must read for anyone interested in why data have become so important in the contemporary era.

Thoroughly updated, including ten new chapters, the book provides an accessible and comprehensive: introduction to thinking conceptually about t...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...