Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time. Guiding readers through the research process in author David E. Gray's approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world.

This second edition offers:* A key fo...

The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.