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Words That Work
It's Not What You Say, It's What People Hear
2008 || Paperback || Frank Luntz || Hyperion
A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Reprint. 60,000 first printing.
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