Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Draws on science, spiritual values, psychology, the cutting edge of management thought with leading companies which employ Fifth Discipline methods. This edition contains more than 100 pages of material about how companies are actually using and benefiting from Fifth Discipline practices.