The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.

Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed. Business Administration distinguishes itself from similar textbooks by incorporating examples from modern business practices and by its accessible writing style. It also highlights the function and relevance of business management in day-to-day business operations.

Archipelago Reports teaches students in higher education in general, and students of business in particular, how to write (near) professional reports in English. Students learn how to structure their reports and learn to adopt the appropriate language forms and tone when writing formal reports. After studying the book and going through its many practical assignments, students will be able to write reports for study-, internship- and job-related purposes and situations.

Basics of bookkeeping has been written to meet the needs of accounting students and practitioners in understanding the complexities of bookkeeping. Because some knowledge of bookkeeping and basic understanding of the balance sheet, income statement and cash flow statement are indispensable to education in business economics, the principles of accounting are discussed in this book.

After a brief study in elementary accounting, you can start without problems studies as cost accounting, financi...

In Higher Education, the Dutch edition of Report writing for readers with little time is the textbook most widely used for the writing of reports of a technical nature while professional writers use it as a popular reference work.

Corporate Communication Worldwide covers a wide range of corporate communication aspects and prepares those who aim to be active in the communication field in an international context. In today’s world, the meaning of worldwide is truly dynamic and this book reflects such new reality.

Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. Students often find it hard to select and apply management models. This textbook will assist them to do so. 101 Management Models is aimed particularly at students of economic and technical studies and social sciences in higher education.

Presentations deals with a common phenomenon of oral communication in business: making a presentation. It is intended for students of higher education, and can be used both as a teaching aid as well as for self-study. The focus is on the practical aspects of making presentations in general, and informative and persuasive presentations in particular. Many words and phrases at the end of each chapter facilitate the preparation of a presentation, and all chapters have a section dealing with one ...