Discover “The Athlete Brand Book” by Thomas van Schaik Build a better brand. Boost your independence, influence, income, and impact.

Whether you’re an athlete, an agent, a sponsor, an administrator, or a sports marketing student, "The Athlete Brand Book" is your essential guide to mastering athlete branding in today’s brand-driven, athlete-centric, and data-powered sports industry.

Authored by Thomas van Schaik, with over 25 years of experience working with some of the world's best at...

A GROWTH MINDSET AS A FOUNDATION FOR DEVELOPING TALENT

As a coach, you help athletes develop their skills. Athletes with a growth mindset – a firm belief in the possibility of developing their talent – improve much faster than athletes with a fixed mindset – a strong belief that talent is mainly a given. Much research shows that athletes with a growth mindset learn more from their mistakes, are more open to criticism and take more responsibility for their own learning process.

The good ...

Our new book focuses on treating elbow pathology. It is not an in depth, complete review of any topic; many such texts have already been written! Elbow work is team work is instead organized in succinct, clear and structured fashion. Each chapter is summarized in highlighted boxes. If you are, like many, short of time and books risk getting lost in stacks of paperwork on your desk; just grab the book, read all the summary boxes, and give yourself a current update in basic elbow pathology in t...