Can you really learn to write speeches? The Political Speechwriter's Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwr...

For two-semester courses in the principles of economics. An introduction to the functioning of the economy and the power and breadth of economicsReviewers tell us that Case/Fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Economics, 13th Edition come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things th...

"This book provides a wise and engaging how-to guide that meets the central challenge of policy analysis: combining scientific evidence and social goals to craft practical, real-world solutions." -Thomas S. Dee, Barnett Family Professor of Education, Stanford University

Dit betreft de Engelse editie

- Achtste editie: verbeterde structuur en aandacht voor actuele onderwerpen als Scrum;

- zeer praktijkgerichte aanpak;

- website met flitscolleges, spreadsheetmodellen en checklists.

Projectmanagement laat studenten op een unieke en laagdrempelige manier kennismaken met projectmatig werken om projecten succesvol aan te pakken. Niet alleen in het bedrijfsleven, ook in het onderwijs worden steeds meer werkzaamheden projectmatig aangepakt, denk aan uitgebreide studi...