With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.

Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.

Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries.

This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.