Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

In its heyday Google was notoriously anti-management. They stripped managers of their power where they could. Recruitment, performance evaluation and promotions are decided in groups, and compensation is largely determined by fixed rules. Joris Merks-Benjaminsen worked at Google for twelve years, and embraced this principle of Managing Without Power: he became one of Google's highest scoring managers and trained many fellow managers.

When humaneness prevails at the expense of accountability, ...