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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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HBR's 10 Must Reads on Managing Yourself

with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen

2011 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen).

We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: Stay engaged throughout your 50+-year work life Tap into your deepe...