Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

Since it was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalise to make their designs truly effective.

In this substantially revised edition, Steve return...

Developers, take note: databases aren't just for the IS group any more. You can build database-backed applications for the desktop, Web, embedded systems, or operating systems without linking to heavy-duty client-server databases such as Oracle and MySQL. This book shows how you to use SQLite, a small and lightweight database that you can build right into your application during development. Applications that handle data have an enormous advantage today, and with SQLite, you'll discover how t...