Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...

Provides an introdcution to impact investing. The term first appeared in 2008 and today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return.

50 Steps to Improving Your Academic Writing 50 Steps to Improving Your Academic Writing addresses the challenges facing every student beginning a program of academic study. This comprehensive guide gives you everything you need to write well-constructed academic essays. It is packed full of information that is critical to attaining better marks, including: * how to apply critical thinking skills * how to strengthen your arguments * how to include paper referencing * how to avoid plagiarism 50...

Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.

Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...

This straightforward, student-friendly guide contains all the practical advice for successfully undertaking a research project, leading students through all the stages of the research process. The second edition of this no-nonsense textbook supports students in conducting their own research projects, whatever discipline they are from. Describing processes, tools and strategies in a simple, succinct way, it supports the reader carefully through the planning and design stages, to implementation...