International Business (3)
Euroclash
The EU, European Identity, and the Future of Europe
2020 || Paperback || Berkeley || Oxford University Press
A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.
Operations Management
2019 || Paperback || Peter Jones || Oxford University Press
See - Understand - Discuss - PracticeOperations Management makes it easy to:* identify the relevance of operations in the real-world; * understand the theory underlying the subject; * discuss and think critically about operations; * consolidate learning through practice. Aware that students taking their first module in Operations Management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, m...
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Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...