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International Business (2)

24,50
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The Business of Platforms

Strategy in the Age of Digital Competition, Innovation, and Power

2021 || Hardcover || Michael A. Cusumano e.a. || HarperCollins

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...

31,95
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Superconnector

Stop Networking and Start Building Business Relationships that Matter

2019 || Hardcover || Scott Gerber e.a. || Hachette

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...