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European Food Business (4)
Food Supply Chain Management and Logistics / 2nd Edition
Understanding the Challenges of Production, Operation and Sustainability in the Food Industry
2021 || Paperback || Samir Dani || Kogan Page Ltd
First edition WINNER: ACA-Bruel 2015 - Prix des AssociationsFood supply chains are integral in ensuring that food makes it from the farm to the table. Understanding how these operate has never been more important. The new edition of Food Supply Chain Management and Logistics is the guide to all aspects of food supply chains.
This book examines food production, operational challenges and the future challenges of the industry and sustainability. The emergence of new technologies, which are key ...
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Mastering the Circular Economy / 1st edition
A Practical Approach to the Circular Business Model Transformation
2021 || Paperback || Ed Weenk e.a. || Kogan Page Ltd
Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.
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Marketing Communications / 7th edition
A European Perspective
2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...
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Exploring Entrepreneurship
2021 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.