This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

A visual guide to how the world really works, through stunning infographics and data visualisations, thoroughly revised, recalculated and reimagined for this new edition.

We are overwhelmed by information – from our phones, our televisions, our computers, our newspapers.

This new edition of Information is Beautiful has been revised throughout with over 20 updates and 20 new visualisations. It offers shelter from the flood by visualising data in a new way that blends facts with their connect...

Graphs, maps, stats, and diagrams: this collection of infographics explores the development of visual communication in the big data age. More than 400 exemplary graphics-ranging from journalism to art, government to education-are accompanied by essays tracing the evolving art form that is pictorial explanation. Complete with in-depth fact...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

In this mind-blowing follow-up to the bestselling Information is Beautiful, the king of infographics David McCandless uses spectacular visuals to reveal unexpected insights into how the world really works.

We are living in the Information Age, in which we are constantly bombarded with data – on television, in print and online. How can we relate to this mind-numbing overload? Enter David McCandless and his amazing infographics: simple, elegant ways to understand information too complex or ab...

A full-color introduction to the basics of HTML and CSS! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an en...