Commerciële Economie (4)
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Essential Mathematics for Economic Analysis / 6th edtion
2021 || Paperback || Knut Sydsaeter e.a. || Pearson || ook als eBook
Acquire the key mathematical skills you need to master and succeed in Economics. Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strom, and Carvajal is a global best-selling text providing an extensive introduction to all the mathematical resources you need to study economics at an intermediate level. This book has been applauded for covering a broad range of mathematical knowledge, techniques, and tools, progressing from elementary calculus to more advanced to...
Music Law in the Digital Age / 3rd Edition
Copyright Essentials for Today's Music Business: Copyright Essentials for Today's Music Business
2022 || Paperback || Allen Bargfrede || Berklee Press Publications
Learn copyright essentials in order to succeed in today’s music industry.
With the free-form exchange of music files and musical ideas online, understanding copyright laws has become essential to career success in the new music marketplace. This cutting-edge, plain-language guide shows you how copyright law drives the contemporary music industry.
By looking at the law and its recent history, you will understand the new issues introduced by the digital age, as well as continuing issues of tr...
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Global Marketing and Advertising / 6th edition
Understanding Cultural Paradoxes
2021 || Paperback || Marieke de Mooij || SAGE
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
All You Need to Know About the Music Business
2021 || Paperback || Donald S Passman || Penguin
From Apple to Youtube, Google Play to Spotify, the music industry has seen monumental changes in past decades. Record labels have had to adapt to the demand for instantly accessible, low-cost music whilst coping with significant increases in music piracy. But what do these changes mean for aspiring and established artists? Donald Passman is one of the most trusted music lawyers in the world.
In this easy-to-use manual, he draws upon his unparalleled experience to provide a clear-eyed explanat...