Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands...

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...

2016 PROSE Award Honorable Mention for Textbook in the Humanities A History of Southeast Asia: Critical Crossroads presents a comprehensive history of Southeast Asia from our earliest knowledge of its civilizations and religious patterns up to the present day. Incorporates environmental, social, economic, and gender issues to tell a multi-dimensional story of Southeast Asian history from earliest times to the presentArgues that while the region remains a highly diverse mix of religions, ethni...