In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not.

In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more...

DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that's profitable can still go belly-up? Has your grasp of your company's numbers helped--or hurt--your career? Whether you're new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.

Difficult Conversations takes you through the basics of: Crafting a clear message Identifying the other person's goals Developing and maintaining a positive mind-set Conducting a productive conversation

This book helps you understand what empathy is, why it's important, how to surmount the hurdles that make you less empathetic--and when too much empathy is just too much.

Listening is a critical skill for leaders and managers alike, but it's not as easy as it sounds. We often get distracted by what we want to say, rather than focusing on what someone else wants us to hear. But by listening well, you can engage employees, promote the discovery of ideas, and clarify your own thinking.

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.