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Entrepreneurship Theory and Practice / 1st edition
2020 || Paperback || Francis J. Greene || Bloomsbury Publishing
This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...
An Introduction to Service Design
Designing the Invisible
2018 || Paperback || Lara Penin || Bloomsbury Publishing
A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an int...
Academic Writing Skills for International Students
2020 || Paperback || Siew Hean || Bloomsbury Publishing
This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.
Marketing Strategy / 2nd Edition
Based on First Principles and Data Analytics
2021 || Paperback || Robert W. Palmatier e.a. || Bloomsbury Publishing
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...
Western Esotericism: A Guide for the Perplexed
A Guide for the Perplexed
2013 || Paperback || Professor Wouter J. Hanegraaff || Bloomsbury Publishing
A practical and accessible guide and introduction to the field of Western Esotericism
Cases, Materials and Text on Property Law
Ius Commune Casebooks for the Common Law of Europe
2021 || Paperback || Sjef van Erp e.a. || Bloomsbury Publishing
This casebook examines the history, foundations, underlying principles and basic concepts of property law in a systematic and accessible way.
This casebook presents a deep comparative analysis of property law systems in Europe (ie the law of immovables, movables and claims), offering signposts and stepping stones for the reader wishing to explore this fascinating area. The subject matter is explained with careful attention given to its history, foundations, thought-patterns, underlying princi...
An Introduction to the Johannine Gospel And Letters / 1st edition
2008 || Paperback || Jan Van Der Watt || Bloomsbury Publishing
This accessible guide to the Gospel and Letters of John introduces readers to key issues arising from historical, literary, and theological approaches to the Johannine literature, also discussing the methodological rationale underlying each of these approaches. After introducing the reader to the development of the narrative structure of the book, the message (theology) is discussed in detail, with the aim of introducing the reader to the interrelatedness of the multiple theological ideas in ...
Animal Cognition / 3rd edition
Evolution, Behavior and Cognition
2020 || Paperback || Clive D.L. Wynne e.a. || Bloomsbury Publishing
Thoroughly updated for its third edition with the latest research in the field, this innovative text delivers an apt and comprehensive introduction to the rich and complex world of animal behaviour and cognition. Discover pivotal case studies and experiments that have irrevocably shaped how we view the psychological and social lives of animals and discover such key cognitive topics as memory, communication and sensory perception. Projecting an insightful scope into the cognitive world of anim...
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Asian Business and Management / 3rd edition
Theory, Practice and Perspectives
2019 || Paperback || Bloomsbury Publishing
The third edition of this core textbook, edited and contributed to by recognised international authorities on the subject, outlines the critical contextual and theoretical issues of business and management in Asia and offers a fresh, topical analysis of management in the major Asian nations. Featuring an accessible two-part structure and updated with the latest research, the book will enable students to assess Asian management systems and the strategies adopted by corporations and governments...
Anti-Discriminatory Practice
Equality, Diversity and Social Justice
2022 || Paperback || Neil || Bloomsbury Publishing
Now going into its seventh edition, Neil Thompson's Anti-Discriminatory Practice has been providing a trusted introduction to the challenges of promoting social justice and equality for a quarter of a century.