Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

In additionto covering thoroughly the core areas of physical organic chemistry -structure and mechanism - this book will escortthe practitioner of organic chemistry into a field that has been thoroughlyupdated.

Introduction to Microwave Remote Sensing offers an extensive overview of this versatile and extremely precise technology for technically oriented undergraduates and graduate students. This textbook emphasizes an important shift in conceptualization and directs it toward students with prior knowledge of optical remote sensing: the author dispels any linkage between microwave and optical remote sensing. Instead, he constructs the concept of microwave remote sensing by comparing it to the proces...

Building upon the scope of its predecessor, Dairy Science and Technology, Second Edition offers the latest information on the efficient transformation of milk into high-quality products. It focuses on the principles of physical, chemical, enzymatic, and microbial transformations. The authors, highly regarded educators and researchers, divide the content of this book into four parts.

Part I, Milk, discusses the chemistry, physics, and microbiology of milk. In addition to providing knowledge of...

Scientific and commercial interest in the field of nutritional neuroscience has grown immensely over the last decade. Today, a broad range of dietary supplements, foods for weight loss, functional foods, nutraceuticals, and medical foods are widely available. Many of these products are marketed for their effects on behavior or brain function, which relates directly to nutritional neuroscience and raises issues regarding their safety and efficacy.

The only comprehensive reference on this subje...

In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising,...

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...

During the sixties a wave of renewals surged through western civilisation, including the Catholic churches and convents. Almost everything changed in the life of religious: their work, their way of life, their appearance and their contacts with each other, and with others. Many left their congregation; others developed a new way of being religious within religious life. This book describes this process of change among the 'Sisters of Charity of Our Lady Mother of Mercy', a congregation with s...

Engineering Mechanics of Composite Materials, 2/e analyzes the behavior and properties of composite materials-rigid, high-strength, lightweight components that can be used in infrastructure, aircraft, automobiles, biomedical products, and a myriad of other goods. This edition features additional exercises and new material based on the author's research and advances in the field.