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Essentials of Marketing / 8th edition
2023 || Paperback || Jane Martin || Pearson Education Limited
A thorough insight into the core marketing concepts using real-life examples.
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.
Understand the core concepts of marketing explained in a real-life context
‘This is an up-to-date, informative and easy to read textbook; essential for new ...
Economics
2015 || Paperback || Ha Joon Chang
What is economics? What can - and can't - it explain about the world? Why does it matter?Ha-Joon Chang teaches economics at Cambridge University, and writes a column for the Guardian. The Observer called his book 23 Things They Don't Tell You About Capitalism, which was a no.1 bestseller, 'a witty and timely debunking of some of the biggest myths surrounding the global economy.' He won the Wassily Leontief Prize for advancing the frontiers of economic thought, and is a vocal critic of the fai...