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Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
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Business Model Shifts
Six Ways to Create New Value For Customers
2023 || Paperback || P Van Der Pijl || Wiley
Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...
Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
2020 || Paperback || McKinsey e.a. || Wiley
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...
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Genki 1 Textbook: An Integrated Course in Elementary Japanese / 3rd ed.
an Integrated Course in Elementary Japanese
2020 || Paperback || Eri Bonno e.a. || Japan Times
Third edition of the most highly regarded teaching text book on the Japanese language, covering speaking, listening, reading, and writing to cultivate overall language ability. Each lesson in the revised edition features a new section dubbed "Culture Notes, and now includes the audio CD companion which is in mp3 format ready to install on any music player.
Euroclash
The EU, European Identity, and the Future of Europe
2020 || Paperback || Berkeley || Oxford University Press
A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.
Problem solving in international business (custom HHS)
an Applied Research Methodology
2020 || Paperback || Silvia Propsma || SAGE
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Genki 1 Workbook: An Integrated Course in Elementary Japanese / 3rd ed.
an Integrated Course in Elementary Japanse
2020 || Paperback || Eri Bonno e.a. || Japan Times
Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.
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The Reflective Journal / 3rd Edition
2022 || Paperback || Barbara Bassot || Bloomsbury Publishing
This is the third edition of Barbara Bassot's hugely popular book, a uniquely inspiring introduction to critically reflective practice. Using bite-sized theory combined with plentiful guidance and supporting activities, this book gives the reader a place to reflect on their learning and use writing as a tool for developing their thinking. Critical reflection is an essential skill for anyone undertaking qualifying professional programmes such as social work, nursing, health, teaching, childhoo...
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
2020 || Paperback || Rob Fitzpatrick || CreateSpace
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...
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Aula Internacional Plus 2 – Libro del alumno
Curso de Español
2020 || Paperback || Jaime Corpas || Difusion
Het meest gebruikte studieboek Spaans ter wereld volledig herzien zodat het nu nog meer compleet en flexibel inzetbaar is.
Aula internacional Plus bied je:
Meer activiteiten voor de behandeling van de grammatica.
Meer oefeningen.
Meer video’s.
Meer aandacht voor de woordenschat.
Een betere integratie van de cultuur
Een herziene en uitgebreide grammatica
een nog interactievere ervaring