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The ABC of Life
Success Has 3 Letters
2023 || Paperback || Marcus B. Muller || Amsterdam University Press
Nowadays it seems there is a manual for everything. What if there was a manual for how to interact with people so that we could all function optimally and succeed in life?
This book comes closest to being the definitive manual for life. It is based on over 50 years of groundbreaking scientific research on self-determination theory which has produced a structural approach to social interaction—the ‘ABC of life’—as a concrete and actionable approach to success. For if you do not unders...
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The Platform Company
The Art of Resilient Strategy: A Guide for Leaders Inspired by Nature's Competition
2023 || Paperback || Jan-Jacob Koomen || Amsterdam University Press
'The Platform Company' will help you tackle your organization's key strategic challenges with out-of-the box concepts based on solid principles from game theory and ecology. Building blocks are introduced in an easy-to-read story of an executive on safari and translated into practical steps and methods. The book addresses the key challenges confronting any organization, such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose.