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Business Intelligence, Analytics, Data Science, and AI / 5th Global Edition
2024 || Paperback || Ramesh Sharda e.a. || Pearson
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...
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Living in the Shadow of AI
2024 || Paperback || Madhumita Murgia || Macmillan
A riveting and revealing exploration of the world created by computer algorithms and its impact on individuals, from the workers across the globe who feed artificial intelligence systems with data to the shocking, often mysterious impact of algorithms on our own behaviour, as consumers and citizens.
Global Marketing / 9th Edition
2024 || Paperback || Svend Hollensen || Pearson